OpenAI Launches Frontier Enterprise Agent Platform
Narrative
End-to-end enterprise platform for building, deploying, and managing AI agents as "AI coworkers." Open platform compatible with OpenAI-built, self-built, and third-party agents. Connects siloed internal applications, ticketing tools, and data warehouses. Includes onboarding, feedback loops, and performance evaluation for agents.
Reality
Launched February 5, 2026. Initial customers include HP, Intuit, Oracle, State Farm, Thermo Fisher, Uber. Broader rollout planned over coming months. OpenAI CFO Sarah Friar noted enterprise customers account for ~40% of business, targeting 50%. Described as "operating system of the enterprise" — agents can use tools, run code, work with files across multiple cloud environments.
Implication
OpenAI's most aggressive enterprise play. Directly challenges Salesforce, ServiceNow, Workday. Combined with Anthropic Cowork plugins, intensified SaaS disruption fears. Positions OpenAI as enterprise infrastructure provider, not just model vendor. Agent-as-coworker paradigm shift from ChatGPT Enterprise's human-empowerment pitch in 2023.