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OpenAI API Pricing Reduction

Date: October 22, 2025
Company: OpenAI
Category: Applications & Products

Narrative

GPT-4o price cut 40%. GPT-5 Turbo down 30%. Response to competitive pressure. Volume discounts expanded.

OpenAI

Reality

Pricing cuts implemented immediately. Migration from GPT-4 accelerated. API call volume increased 60%. But margin pressure evident. Competitive response to DeepSeek efficiency.

Implication

Acknowledged pricing pressure from open models and Chinese labs. API economics shifted. Volume over margin. Commoditization accelerating. Developer cost barriers lowered.

Tags

  • openai
  • pricing
  • api