Copilot Business for SMB Launch
Narrative
$21/user/month for up to 300 users. Accessible AI for small businesses. Same features as enterprise Copilot. Business bundles with M365.
Reality
SMB pricing launched with promotional discounts. Uptake slower than enterprise. Agent creation enabled. $30 enterprise pricing maintained.
Implication
AI assistants moving downstream to SMB market. Pricing tier strategy emerging. But SMB adoption patterns differ from enterprise. Partner channel critical.