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Google Bard Rebrands to Gemini

Date: February 8, 2024
Company: Google
Category: Applications & Products

Narrative

Bard renamed Gemini. Gemini Advanced with Ultra 1.0. Mobile apps launched. Workspace integration deepened.

Google Blog

Reality

Rebrand successful. Gemini Advanced ($20/mo) competitive with ChatGPT Plus. Mobile apps well-received. Workspace integration valuable. But still playing catch-up.

Implication

Unified Google AI brand. Advanced tier established. Mobile distribution advantage. But OpenAI lead maintained. Android integration strategic.

Tags

  • google
  • consumer
  • platform